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Wear Good, Do Good: The Impact of Your Purchase

Here, at Yaa Asamoah we've always thought that jewellery & leather goods should serve a purpose. Each piece you choose from our collection doesn’t just reflect your unique style; it reflects your commitment to making a positive impact. With every purchase, you’re actively contributing to initiatives that help communities to thrive, empower people, and safeguard our planet. Together, we live by our brand ethos: Adorn your soul, Illuminate the world.


Lets take a deep dive into the initiatives that benefit from your purchase.


Empowering Women and Children


This organization is dedicated to ending the cycle of poverty by offering education and vocational training to women and children in need of support. With every item you choose, you are making a difference in someone's life by empowering them to embark on a journey, towards a promising tomorrow. 


The Hunger Project 


Established in 1977, The Hunger Project is a global non-profit committed to ending hunger through sustainable, grassroots strategies that empower women. Their mission is to transform the systems that cause hunger, with programs in rural communities across Africa, South Asia, and Latin America. Operating in 13 countries, including Ghana, India, and Mexico, The Hunger Project helps individuals create lasting change in their lives.


To explore all six charity initiatives we support and the impact your purchase has on making a difference, visit our page on Charities We Support in our community. 


Your Style, Your Impact: Join Us in Making the World Brighter


Through the brand, we strive to make an impact on the world through choices that reflect our values as consumers eager to give back to our communities and beyond. It's more than just purchasing jewelry or leather goods; it's being part of a larger cause with a meaningful purpose, behind it. 


Check out these pieces that support amazing charities





We want to thank you for being a part of this journey. Your support means everything, and together, we’re helping to create a world where style and substance go hand in hand.


Warm regards, 

Yaa Asamoah, Founder


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