MY STORY
MY STORY
Yaa Asamoah is a lifestyle brand that inspires to bring a piece of joy to each and everyone's life. Spending numerous years collecting fabrics, jewellery and more wherever my travels took me, I found sheer joy and inspiration exploring other cultures' artisanship, which led to launching an independent fashion/interior brand in 2021.
After facing declined health and mental health issues in 2021, my love of interior furnishing and fashion accessories took course.
As I recovered from my health conditions, I felt more confident wearing beautiful accessories, which helped me express myself and find my beauty again. The feeling of confidence and restoration returned to me when I wore jewellery and held handbags, a newness of life was being shaped.
The journey began sourcing, designing and partnering with amazing small manufacturers across the globe, this independent lifestyle brand not only took shape, but brought peace, empowerment and purpose to myself and the health conditions I experienced.
We love celebrating artisanship, our pieces is like a curated exhibition where one explores, and finds treasurable pieces without the need to travel.
Our focus is not defined by following trends but creating a palette of curated pieces and products that distinctively creates its own style.
HELP OTHERS, HELP OUR PLANET
A deeper commitment lies behind our accessories - a commitment to giving back and foster positive change. Our philanthropic journey begins with each purchase from Yaa Asamoah, where we dedicate a portion of our profits to support
various charities.
From empowering women artisans to providing education to underprivileged children, we believe in using our platform to create a ripple effect of compassion and empowerment. Join us in our mission of style, substance, and social responsibility, and let's make a difference together, one accessory at a time.
Every choice matters, and every adornment matters. Every piece you wear is a vote for a world of beauty, integrity, and purpose. By choosing our jewellery and leather goods, you not only elevate your style but also contribute to a vision of conscious consumerism, where fashion meets responsibility and elegance meets ethics.